ISO 20252:2012 – Market, Opinion and Social Research – Vocabulary and Service Requirements
EAS certifies management system of ISO 20252:2012 Which addresses Market research.
Market Research is now a global industry and the cross-border trade. Business and society rely heavily on market research, with users including companies, governments, research institutes, consumer associations, universities, marketing and advertising agencies. In its various forms, market research itself contribute to many aspects of modern life, from the products and services we buy to the way we vote and to our behaviour as consumers and citizens.
Organization involving in market research or conducts surveys or supports any major organization is conducting surveys for any purpose may obtain ISO 20252 certification which addresses the requirements for market research worldwide, encouraging consistency and transparency in the way surveys are carried out, and confidence in their results and in their providers.
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